• we are focused on diversified
    discount retail sectors while
    building momentous brands
  • we love turning creative
    discount retail ideas into
    beautiful & stunning things
  • empowering retail, shoppers
    & consumers by energizing
    disruptive discount ideas

THE MANIFESTO

SKOONT is a dynamic and energetic consumer-oriented consortium with a special focus on discount retail business models targeting North, Central & East EUROPE in connection with new emerging experiences in the making.

We empower shoppers & consumers with better choices by energizing ideas & focusing on diversified consumer retail sectors while building momentous brands & products. The empowered consumer is completely reshaping the way successful companies start, grow and scale their brands — driving a consumer renaissance.

Our orchestra of ideas, brands and products are created in multi-format to support the needs of the consumers in the regions where we operate by always keeping in the back of our minds the cultural adaptability, flexibility and regional tractability. Our team members are responsible for delivering the business objectives while keeping in-line with the global vision of the company.

We acknowledge that the skills of our team members are the primary assets and engage directly in the success of our business where our customers shall receive the highest and most outstanding levels of services.

Our understanding of the retail business concepts and consumers needs, and our capability for delivering results, will makes us one of the leading retailers with a vast interlocking global network.

THE DISCOUNT MODEL

Discounting, when done correctly, gets you cash-flow, momentum, shoppers & customers and inventory turnover and can have different faces.

A discount retail model, category killer and/or cost killer is a retailer that specializes in and carries a deep product assortment within a given category and through selection, pricing and market penetration obtains a massive competitive advantage over other retailers. By supplying a wide assortment in a single category for lower prices a category killer retailer can -kill- that category for other retailers.

A no-frills service or product is one for which the non-essential features have been removed to keep the price low. No-frills businesses operate on the principle that by removing luxurious additions, customers may be offered lower prices.

Every day low price (EDLP) is a pricing strategy promising consumers a low price without the need to wait for sale price events or comparison shopping. EDLP saves retail stores the effort and expense needed to mark down prices in the store during sale events, and is also believed to generate shopper loyalty.

"I can't understand why people are frightened of new ideas. I'm frightened of the old ones."

~ John Milton Cage Jr.composer and music theorist